Basically, if you want to add or change outside of the default state of other Word Press themes or child themes, you’re going to need to code…or else hire someone to code for you. Here’s the deal: The traditional Word Press theme and child theme architecture is both limited and outdated.

In order to have total template control without messing with code, you need a new architecture. Thesis blasts through the limitations of the old Word Press template system and brings you total template control with our patent-pending visual template editor. With Thesis, you can pop open the template editor and BOOM—you can make it happen right now.

With 3 full-time experts on staff, we offer direct email support and pride ourselves on being the best—and most helpful—in the business.

In addition to email support and detailed documentation, we also offer members-only community forums where you can interact with Thesis pros and get answers to just about any question you might have.

(You read that right—Thesis is now tuning typography for individual FONTS!

No other software on the planet can do this.) The bottom line?

If Thesis detects custom post types or custom taxonomies, it will create special templates for each of these items in your Skin (and it doesn’t matter which Skin you’re using! No matter what kind of site you’re running on Word Press, Thesis will adapt to your environment and give you a code-free way to control it. Not only does Thesis 2 serve streamlined, search engine optimized HTML5, but it also minimizes HTTP requests, regardless of the Skin you’re using!

Also, if you want to create your own custom templates on the fly, you can do it from the comfort of the visual template editor—no FTP clients, text editors, or other technical things required. (That’s geek-speak for “your site loads faster because it uses fewer resources.” Search engines LOVE this kind of thing.) And with “one click easy” tools for additional optimization, Thesis 2 has everything you need to establish an authoritative website and dominate the search engines.(Seriously, after using Thesis for a little while, you’ll be amazed that we Let’s say you want an email signup form in your sidebar. Let’s look at some of these tools and see how you can use them to enhance your site immediately.Or maybe you want some social sharing widgets below your headline. Before Thesis 2, the ONLY way you could get the functionality you want, where you want, was either by hiring a developer, installing yet What’s even better is this: You can make Thesis Boxes show up exactly where you want—and configure them— without ever editing a file or seeing a line of code. Markup schema is part of the new standard used by search engines to understand content on the web.With Thesis, Skins can not only tap into the built-in markup schema for things like articles, recipes, and reviews, but they can also add any other valid markup schema as well! No matter which type of markup schema you need for your site, you can do it with Thesis. With Thesis 2’s mission-critical site tools and “one click easy” controls, you can customize—and optimize—every last detail of your site.When you’re looking to rank higher in search engines, all the best search engine optimization experts will tell you to get your site listed in both Google and Bing’s webmaster tools. The experts pictured above trust Thesis for three main reasons: First, because Thesis makes it easy for them to do the things they need to do to run a successful website.For example, if you’ve ever used a color picker before, you might have felt disappointed by the haphazard nature of selecting a single color out of millions of possibilities. If you’ve ever messed with font options before, you may have noticed that you can’t change any single aspect of typography and hope that your design will improve.